WORKSHOPS
For agencies that need to address specific issues preventing or stifling growth.
Workshops are customized to each agency and are designed to empower participants with actionable frameworks that deliver high impact .
(NEW) the ai powered agency
How will generative AI impact the way you work? And what are the tools that you need to ensure that you don't get left behind?
In this workshop you will get your hands dirty experimenting with a variety of AI tools. You will learn how to implement these tools into your workflows to increase your agency’s productivity and enhance your creativity in the age of generative AI.
Led by Lars Bastholm
(NEW) Finding Your Authentic Point Of Difference
Why should a brand hire your agency vs. one of your competitors?
How does your agency stand out among the 14,000 agencies in the United States?
In this workshop, we take an introspective deep dive into your agency to discover your authentic expertise that clients are willing to pay a premium for.
Led by Rishad Tobaccowala
Maximizing New Business from attending Conferences and Events
Is your investment in attending conferences and events driving new business?
In this workshop agency leaders will leave with a pointed growth strategy that drives accountability from their employees to deliver new business leads from attending conferences and events.
Led by Tessa Hayward
COMMANDING PREMIUM FEES From your clients
In an industry with shrinking budgets, how can your agency command premium fees from your clients?
In this workshop, we free agencies from the confines of hourly rates and provide the formula to command premium fees based on value creation.
Led by Howard Moggs
Generating High Quality New Business Leads
Are you generating a consistent pipeline of aspirational new business opportunities for your agency?
In this workshop we will teach you 4 key techniques to generate a consistent pipeline of warm, qualified new business leads with a high conversion rate.
Led by Howard Moggs
Pitch WINNING Presentations
Are you consistently creating pitch-winning presentations?
In this workshop we co-create a 9-slide pitch presentation designed to clearly communicate your agency’s true value to prospects and increase your pitch win percentage.
Led by Rishad Tobaccowala
(NEW) BUILDING THE FOUNDATIONS OF A SUCCESSFUL LONG-TERM AGENCY-CLIENT PARTNERSHIp
What are the most important steps when kicking-off a new agency-client partnership?
The first 90 days of a new working relationship are critical. In this workshop agencies will come away with a client side perspective including internal priorities and KPIs, the most important questions to ask early on, key client stakeholders and how to engage them, and a foundational framework with clear steps to ensure new client partnerships are setup for long-term success.
Led by Kelly Godfrey
(NEW) BRAND TRANSFORMATION: FROM PROMISING VALUE TO TRUE VALUE CREATION
What are the evolving roles brands should play in customers' lives?
In this workshop participants will uncover focused ways their brands can transform the value they provide for customers based on their unmet needs. Participants will walk away with a prioritized list of brand innovation opportunities based on core business metrics, rather than vanity marketing-metrics.
Led by Adrian Barrow
making time for growth
Are you an agency leader and find yourself too busy to dedicate the time needed to grow your business?
In this workshop, we liberate agency leaders by proactively redesigning their roles to make the time required for consistent growth activity.
Led by Howard Moggs
Defining Your Aspirational and Motivational Vision
What is your vision for your agency? What is the north star that will lead you there?
In this workshop, we will map out an aspirational vision that succinctly describes your agency’s ultimate potential to motivate your employees while staying true to your roots.
Led by Rishad Tobaccowala
Opportunity Vetting
Do you know which new business opportunities are right for your agency?
In this workshop, we help you identify the key criteria a new business opportunity must have in order for it to be worthy of your time, energy, and resources.
Led by Howard Moggs
Building A Culture Of Growth
Are your people committed to the growth of your agency?
In this workshop, we outline the cultural and structural best practices to inspire your team to proactively participate in the growth of your agency.
Led by Rishad Tobaccowala
Growing An Aspirational Reputation
What do your people, your clients, and the industry have to say about your agency?
In this workshop, we empower you to take control of your narrative by defining the aspirational reputation you wish to build for your agency.
Led by Howard Moggs
Maximizing Revenue Per Client
Is your agency a vendor or strategic partner to your clients?
In this workshop, we will identify opportunities to upsell and cross-sell your existing clients to grow deeper, more strategic relationships and increase revenues.
Led by Howard Moggs
GetTING Your Story Straight
How can agencies be more crisp, strategic and effective in telling their story?
In this workshop, you'll go beyond interview practice - you'll get the view from a reporter/editor. Get Your Story Straight digs into highly specific territories and analysis, including confidence, authority, credibility, clarity, density, and rapport.
Led by Doug Zanger
personal branding in 2024
How can I position myself and my agency to attract new business and media opportunities?
Everyone is talking about personal branding, but what does that really mean? Who should I work with to help me with mine? Why is a personal brand important and what do I want out of it?
In this workshop we will discuss:
The top 3 tips for creating and messaging your personal brand
Where does your personal brand show up and how?
How can I leverage my personal brand to increase awareness around me and my agency?
Led by Elizabeth Rosenberg